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Kanter International is a full service business and brand building firm that was formed by former leaders of category dominators including IKEA (our Chief Business Consultant led it in five countries), David's Bridal (our President was one of the original investors and executives), The Body Shop (we have their former CEO), AND 1 (we have their former International VP), Urban Outfitters (the man behind Urban Outfitters' web business is our Director of Interactive), and others key in the building of brands including McAfee, RockShox, the American Diabetes Association, Lilly Pulitzer and more. When we were in decision-making capacities, we always wanted a company like ours, so in 1998 we built it ourselves. Today we're made up of three integrated teams:
Consulting: Business and organizational strategy development, corporate and financial planning, distribution and sales strategy development and implementation, performance analysis, executive leadership development and oversight
Strategy: Industry and consumer research, brand strategy and management, business opportunity identification
Marketing and advertising: Communications planning, brand image creation, broad and narrowcast advertising, interactive development, guerilla marketing, new and multi-channel integration